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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 106
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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. Social Media Marketing.

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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. Instagram marketing is one of the areas that can be highly dependent on analytics technology.

Analytics 103
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How Data Analytics Can Change the Way In-House Legal Departments Do Business 

Smart Data Collective

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? We have had time to observe some major developments of legal analytics over the last year.

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5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Smart Data Collective

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 100
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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.