Smart Data Collective

NOVEMBER 19, 2023

Data analytics technology has helped change the future of modern business. The ecommerce sector is among those most affected by advances in analytics. We have previously pointed out that a number of ecommerce sites are using data analytics to optimize their business models.

Data Analytics 85

Data Analytics Analytics Analytics Technologies Optimization 85

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Why it is essential to optimize websites with data analytics.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. PPC marketing would be infeasible in 2021 without analytics.

Analytics 121

Analytics Marketing ROI Testing 121

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 103

Analytics Marketing Sales Analytics Technologies 103

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 117

Analytics Cost-Benefit Testing Dashboards 117

Smart Data Collective

OCTOBER 31, 2021

Analytics technology is incredibly important in almost every facet of business. Virtually every industry has found some ways to utilize analytics technology, but some are relying on it more than others. The e-commerce sector is among those that has relied most heavily on analytics technology.

Analytics 110

Analytics Data mining Analytics Technologies Sales 110

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. Even when companies were able to successfully select profitable price points, they struggle to be responsive too changes in the market that shifted them. Data analytics technology helps companies establish better price points.

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

Smart Data Collective

JANUARY 26, 2022

Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? We have had time to observe some major developments of legal analytics over the last year.

Data Analytics 73

Data Analytics Analytics Predictive Analytics Insurance 73

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 101

Marketing Data Analytics Analytics Advertising 101

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the context of SMS marketing.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

MAY 16, 2022

A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy? Adopt personalized services.

Data-driven 136

Data-driven Strategy Big Data ROI 136