Analytics Analytics Technologies Marketing Analytics Software 
Smart Data Collective
NOVEMBER 5, 2023
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.
Smart Data Collective
MAY 3, 2022
Data analytics technology is helping businesses boost profitability in many ways. Then they will find ways to track prices with analytics and adapt their pricing strategy accordingly. Even though instruments like price management software are available, you still need to know what type of data to analyze and how to do it.
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Smart Data Collective
MARCH 30, 2022
Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.
Smart Data Collective
JANUARY 26, 2022
Legal analytics is an evolving discipline that is changing the future of the legal profession. Law firms are expected to spend over $9 billion on legal analytics technology by 2028. But what is legal analytics? We have had time to observe some major developments of legal analytics over the last year.
Smart Data Collective
DECEMBER 2, 2021
One often overlooked opportunity to leverage big data is in the context of SMS marketing. More companies are using SMS to expand their reach and capture a larger share of the market. They can be a lot more effective with these strategies if they embrace data analytics, AI and other similar technologies.
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