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When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

The goals of such activities are to improve customer service, customer interactions, customer engagement, and customer experience (CX) through just-in-time customer assistance, personalization, and loyalty-building activities. Not only is the CX amplified, but so is the EX (Employee Experience).

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Types of data analytics. There are four types of data analytics for various marketing reasons. Behavioral Information includes understanding the audience’s interest and interaction with your email.

Marketing 119
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What is a phishing simulation?

IBM Big Data Hub

Since 2019, the number of phishing attacks has grown by 150% percent per year— with the Anti-Phishing Working Group (APWG) reporting an all-time high for phishing in 2022 , logging more than 4.7 Why phishing simulations are important Recent statistics show phishing threats continue to rise. million phishing sites.

Testing 77
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Research shows extensive use of AI contains data breaches faster and saves significant costs

IBM Big Data Hub

To offer a more unified analyst experience, the QRadar suite integrates core security technologies for seamless workflows and shared insights, using threat intelligence reports for pattern recognition and threat visibility. UBA’s Machine Learning Analytics add-on extends the capabilities of QRadar by adding use cases for ML analytics.

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Dwell Time, Agent Smith and Modernizing Your SIEM

CDW Research Hub

If your organization is relying on technologies that aren’t aligned with current threats, consider this: it was recently reported that the average time between penetrating attack and discovery for SMBs ranged from 43 to 895 days, with confirmed, persistent malware averaging 798 days and riskware averaging 869 days. The Intelligent SIEM.

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10 projects top of mind for IT leaders today

CIO Business Intelligence

From AI and data analytics, to customer and employee experience, here’s a look at strategic areas and initiatives IT leaders expect to spend more time on this year, according to the State of the CIO. Prasad, other tech execs, IT researchers, and market reports cite multiple areas of increasing IT involvement in cybersecurity-related projects.

IT 130
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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

To help you understand the potential of analysis and how you can use it to enhance your business practices, we will answer a host of important analytical questions. This is one of the most important data analytics techniques as it will shape the very foundations of your success. A data analytics methodology you can count on.