article thumbnail

When the Voice of the Customer Actually Talks

Rocket-Powered Data Science

The goals of such activities are to improve customer service, customer interactions, customer engagement, and customer experience (CX) through just-in-time customer assistance, personalization, and loyalty-building activities. Not only is the CX amplified, but so is the EX (Employee Experience).

article thumbnail

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Behavioral Information includes understanding the audience’s interest and interaction with your email. Most email marketers utilize behavior analysis. Most marketers assume behavior analytics are enough since they’re so valuable. How do data influence your email marketing campaigns?

Marketing 119
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a phishing simulation?

IBM Big Data Hub

Since 2019, the number of phishing attacks has grown by 150% percent per year— with the Anti-Phishing Working Group (APWG) reporting an all-time high for phishing in 2022 , logging more than 4.7 Why phishing simulations are important Recent statistics show phishing threats continue to rise. million phishing sites.

Testing 80
article thumbnail

Dwell Time, Agent Smith and Modernizing Your SIEM

CDW Research Hub

If your organization is relying on technologies that aren’t aligned with current threats, consider this: it was recently reported that the average time between penetrating attack and discovery for SMBs ranged from 43 to 895 days, with confirmed, persistent malware averaging 798 days and riskware averaging 869 days. The Intelligent SIEM.

article thumbnail

Research shows extensive use of AI contains data breaches faster and saves significant costs

IBM Big Data Hub

To offer a more unified analyst experience, the QRadar suite integrates core security technologies for seamless workflows and shared insights, using threat intelligence reports for pattern recognition and threat visibility. Let’s take a closer look at QRadar EDR and QRadar SIEM to show how AI, ML and automation are used.

article thumbnail

Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

Robust analysis platforms will not only allow you to pull critical data from your most valuable sources while working with dynamic KPIs that will offer you actionable insights; it will also present the information in a digestible, visual, interactive format from one central, live dashboard. A data analytics methodology you can count on.

article thumbnail

The changing face of cybersecurity threats in 2023

CIO Business Intelligence

government and the companies that are best prepared to provide safe-by-default solutions to uplift the whole ecosystem,” says a report published by the Homeland Security Department’s Cyber Safety Review Board. Website spoofing takes advantage of naïveté, fooling everyday users who think they are interacting with brands they know and trust.