Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). If you're using GTM and the Universal Analytics tag, you can configure the tag to set the custom dimension via a user-defined custom JavaScript variable.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. There are fat books to teach you how to experiment ( or die! ). It truly is the bee's knees. People have become Gurus hawking it. ONE BUTTON!

Experimentation 101

Experimentation Testing Optimization Marketing 101

datapine

MAY 9, 2019

Business intelligence concepts refer to the usage of digital computing technologies in the form of data warehouses, analytics and visualization with the aim of identifying and analyzing essential business-based data to generate new, actionable corporate insights. Data access, analytics, and presentation. Let us explain.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

FineReport

APRIL 3, 2024

These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights. Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). It is a book about Web Analytics 2.0.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. This is where data analytics is going to come in handy. Companies spent $2.8

Sales 133

Sales Big Data Cost-Benefit Marketing 133

bridgei2i

JULY 21, 2020

The rise in e-commerce, omnichannel integration of supply chains, and the growing role of AI and analytics underscore the importance of integrated business planning, which can be a game-changer for the CPG industry. How would then AI and analytics play a role in helping these companies navigate through this huge shift? Subscribe Now.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Sisense

JUNE 17, 2021

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. After all, if you don’t know who you’re marketing to, what do you really know? The marketer’s mantra could be: “ Know your audience. Could data analytics have helped?

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." Imagine how many problems will be found, how much improvement can be driven… all without Google or Adobe Analytics. You can sign up here: The Marketing-Analytics Intersect.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86