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Artificial Intelligence: Implications On Marketing, Analytics, And You

Occam's Razor

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). 60% increase in bookings in targeted areas. Artificial Intelligence: Implications On Marketing, Analytics, And You is a post from: Occam's Razor by Avinash Kaushik. AI | Now | Global Maxima.

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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Definitely buy my data books! :). Please don't have a data-first strategy. And people.

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Introduction To The Basic Business Intelligence Concepts

datapine

In his book, Waitzkin states that the best chess players are those that can take in the most information in a short span of time. As laid out by the Nobel winning psychologist Daniel Kahneman in his book Thinking, Fast and Slow , your brain has two different learning and decision making systems: **Source: Readinggraphics.com.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

Great website for booking rooms and all that. In the right nav you''ll see two discreet sections with my books and my start up Market Motive. There are three posts out of 283 about my book, and just five that mention Market Motive. How incredible and of value is your content marketing content?

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Web Analytics: An Hour A Day

Occam's Razor

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). It is a book about Web Analytics 2.0.

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Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

My books and my startup have links in the right nav, but most people won't think of them as pimpy ads as they are both mine and the books are inspired by the content from this blog. Sign up here: The Marketing-Analytics Intersect. Five Reports and KPIs that deliver critical insights from ad blocking behavior.

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