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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). Sidebar] A key performance indicator is a metric that helps you understand actual performance against preset business objectives. Short term loss; long term gain.

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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. My goal is to get you promoted, you are going to love it.