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5 KPIs and Metrics Membership-Based Businesses Must Track

Smart Data Collective

The subscription-based business model is no longer the preserve of magazines and home security systems. Five KPIs and Metrics Worth Tracking. In order to gain such insights, though, you have to home in on the appropriate key performance indicators (KPIs) and metrics. Customer Acquisition Cost.

Metrics 65
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Metrics are a problem. Let's go!

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Take Advantage Of The Top 16 Sales Graphs And Charts To Boost Your Business

datapine

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. A sales growth chart for perfecting small business analytics and large enterprise alike, looking to scale and remain relevant rather than sporadically making flurries of quick sales. From Fiction To Reality.

Sales 235
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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

YouTube Marketing and Analytics Framework for Success. I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines. Think about it.

Marketing 149
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Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126
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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

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How To Create Data Reports That Will Skyrocket Your Business Performance

datapine

Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. Now a wider range of business users can act as analysts, even performing advanced analytics. They are also increasing analytic capabilities. Data Reporting Basics. Know Your Target Audience.

Reporting 127