Smart Data Collective

APRIL 2, 2019

Analytics Magazine notes that data lakes are among the most useful tools that an enterprise may have at its disposal when aiming to compete with competitors via innovation. Data lakes were designed to be agile and provide analytics data on the fly while processing incoming data at a remarkable speed.

Data Lake 83

Data Lake Big Data OLAP Testing 83

Sisense

JUNE 17, 2021

One of the biggest applications of data analytics in the marketing world is to define the demographics, behaviors, and interests of consumers, giving marketers a lens into who they’re targeting. Could data analytics have helped? Tip: Measure the metrics that matter. The marketer’s mantra could be: “ Know your audience.

Marketing 52

Marketing Interactive Metrics Advertising 52

Occam's Razor

JUNE 25, 2012

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Some web analytics tools providers still user third-party cookies, and often their customers are unaware.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. My new book Web Analytics 2.0 Are not just reporting "hits", rather coming up with clever metrics. Twitter Analytics.

Metrics 124

Metrics Analytics Measurement Strategy 124

bridgei2i

AUGUST 4, 2020

And in our AI to impact podcast, we’ve been talking with AI and analytics leaders, digital transformation advisors, as well as BRIDGEi2i business leaders to understand their point of view on the current situation, it’s impact on various industries and how enterprises can maintain business continuity while building resilience.

Sales 93

Sales Enterprise B2B Digital Transformation 93

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. This is just like buying ads in Time, Fortune or Puppy Chow magazines simply based on who you believe reads those magazines. Think about it.

Marketing 149

Marketing Analytics Advertising Measurement 149

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

bridgei2i

AUGUST 4, 2020

And in our AI to impact podcast, we’ve been talking with AI and analytics leaders, digital transformation advisors, as well as BRIDGEi2i business leaders to understand their point of view on the current situation, it’s impact on various industries and how enterprises can maintain business continuity while building resilience.

Sales 52

Sales Enterprise B2B Digital Transformation 52

Occam's Razor

DECEMBER 22, 2008

Meanwhile you are the smart one, know that it is important that our "online analytics" morphs into true Multichannel Analytics, i.e. non-line analytics. Then you'll have a blue print for doing nonline analytics: Offline -> Online -> Offline. One of these day everyone will get that.

Analytics 122

Analytics Measurement Marketing Strategy 122

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Sisense

MAY 18, 2021

In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future. With everyone on board with the importance of data analytics, it’s surprising that as of 2020, only 52.7% Modernize your marketing with data analytics. Vanity metrics aren’t useless.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

APRIL 30, 2018

And I'm only talking about the small portion of your existence that is your marketing and analytics. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Why not global maxima?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 8, 2018

Predictive analytics. If you are a reader of my newsletter, The Marketing < > Analytics Intersect , you’ve seen me apply it to metrics (last TMAI was on Bounce Rate), reports, frameworks and more. I ADORE The New Yorker magazine. This just told me how to access the magazine anytime, anywhere! :).

Sales 133

Sales Predictive Analytics Insurance Data Warehouse 133

datapine

OCTOBER 30, 2019

Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. Now a wider range of business users can act as analysts, even performing advanced analytics. They are also increasing analytic capabilities. Data Reporting Basics.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. Leverage powerful metrics like Loyalty, Recency , Brand Perception , Task Completion Rate , Size of Second Level Network , Competitive Share of Voice and more. These are not "loser" metrics like visits and pageviews! Television. Yet we accept it. You can fail faster!

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing B2B Measurement Risk 140

Cloudera

JANUARY 11, 2018

Cloudera often partners with these companies to define the desired path, set reasonable milestones and success metrics, and aide solution design. While it is true you can buy a BI or analytics tool that will analyze data in different locations, we believe that their are expressed benefits to combining data in a physical location.

Strategy 40

Strategy Data Warehouse Cost-Benefit Marketing 40

Domino Data Lab

FEBRUARY 4, 2019

In my experience, hyper-specialization tends to seep into larger organizations in a special way… If a company is say, more than 10 years old, they probably began analytics work with a business intelligence team using a data warehouse. A series of debates in literature, editorials, lectures, magazine articles, film, etc.,

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. Traffic Trends Key Metrics Analysis. Tools used in this post.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. My goal is to get you promoted, you are going to love it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167