Occam's Razor

MAY 5, 2016

I am insanely excited that we can track ad blocking behavior in Google Analytics, so easily. Setting Google Analytics front end elements (custom dimensions, advanced segments). If you're using GTM and the Universal Analytics tag, you can configure the tag to set the custom dimension via a user-defined custom JavaScript variable.

Metrics 103

Metrics Reporting Analytics Advertising 103

datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. A revenue graph that is worth exploring on a monthly basis by utilizing a modern KPI reporting software. 11) Sales KPI Dashboard. Primary KPIs: Revenue per Sales Rep. From Fiction To Reality.

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. My new book Web Analytics 2.0 Are not just reporting "hits", rather coming up with clever metrics. Twitter Analytics.

Metrics 124

Metrics Analytics Measurement Strategy 124

datapine

OCTOBER 30, 2019

Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. Now a wider range of business users can act as analysts, even performing advanced analytics. They are also increasing analytic capabilities. Data Reporting Basics.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. You rent audiences on TV, Magazines, Search, Display, etc. My newsletter is called The Marketing < > Analytics Intersect. My goal is to get you promoted, you are going to love it.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86