datapine

AUGUST 21, 2019

The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. This gives to that sales graph an overall sense of visual contrast which makes it much more digestible at a glance. Download our free executive summary and boost your sales strategy! From Fiction To Reality.

Sales 235

Sales Dashboards KPI Visualization 235

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? Let's go!

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

AUGUST 29, 2022

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

datapine

OCTOBER 30, 2019

Data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. Now a wider range of business users can act as analysts, even performing advanced analytics. They are also increasing analytic capabilities. Data Reporting Basics.

Reporting 127

Reporting Visualization Dashboards KPI 127

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

MAY 27, 2015

How about magazines? Yes, you can get some weak demographic or, a bit better, psychographic signals from surveys TV channels or magazines did. In large measure that is because of the rise of programmatic buying. For how to go about this, use the wonderful Analytics Ladder of Awesomeness. Can you do RM+RP+RT using TV?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). In my experience, hyper-specialization tends to seep into larger organizations in a special way… If a company is say, more than 10 years old, they probably began analytics work with a business intelligence team using a data warehouse. Let’s roll the clock back ~65 years.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66