Smart Data Collective

SEPTEMBER 30, 2021

In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. Instagram marketing is one of the areas that can be highly dependent on analytics technology. This article will delve into this in more detail. However, you can’t just wing it.

Analytics 101

Analytics Marketing Sales Metrics 101

Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Smart Data Collective

MARCH 21, 2019

Eric Siu of Single Grain Marketing has elaborated on this further in his post Why Digital Marketing Analytics Matter To Your Business. This article is a good read for anyone that is still skeptical of the benefits of analytics in digital marketing. Getting Started with Analytics in Digital Marketing.

Marketing 78

Marketing Analytics ROI Metrics 78

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. Post-sales customer journey optimization. There are many reasons to use big data in marketing. Companies spent $2.8

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

JUNE 5, 2021

Although it sounds like an extremely complex topic to come to terms with, it actually represents a concept that most marketers are likely to already be familiar with to some extent – especially if you have a fair understanding of keywording and general search engine optimization. Google Keyword Planner.

Strategy 136

Strategy Marketing Data-driven Machine Learning 136

datapine

DECEMBER 4, 2019

Predictive & Prescriptive Analytics. Predictive Analytics: What could happen? We mentioned predictive analytics in our business intelligence trends article and we will stress it here as well since we find it extremely important for 2020. Prescriptive Analytics: What should we do? Mobile Analytics.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Smart Data Collective

MARCH 11, 2022

Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics? Customer Retention Analytics.

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

FineReport

APRIL 3, 2024

These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights. Throughout this article, we’ll explore the importance of BI, data visualization, and dashboard tools in navigating intricate data landscapes.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. I’ll jump to a part of the article that altered my imagination of possibilities. VERSUS M.D. You *should* read it. So are we “doomed”?

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

datapine

FEBRUARY 17, 2023

iFrames can be used to embed any type of content from an external source including YouTube videos, images, articles, and in this case, an entire BI software. With traditional marketing analytics tools, this process would’ve been carried out by the end of the month when the budget for the unsuccessful campaign has already been spent.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points. I read articles they write. The post has three clusters of advice. Raich and the use of the Commerce Clause.

Marketing 136

Marketing Analytics Machine Learning Strategy 136