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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The top marketing strategists of every organization need to understand its benefits and use it effectively. The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? I recommend skipping Web Analytics: An Hour A Day and just jumping to Web Analytics 2.0 Rampant Speculation. Suzanne van Tienen.

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Leveraging Social Analytics for Optimizing Your Marketing Strategy

Smart Data Collective

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. This will help you get a much higher ROI from your campaigns.

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Data-Driven Marketing: 4 Key Advantages

Smart Data Collective

This article will discuss some key advantages and why every business needs to implement them. Using data-driven marketing can connect you to customers. Every marketer knows the importance of finding the ideal customers. Through marketing analytics tools, you’ll be able to learn how users came across your site.

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What To Know About The Importance Of Analytics In Content Marketing

Smart Data Collective

Eric Siu of Single Grain Marketing has elaborated on this further in his post Why Digital Marketing Analytics Matter To Your Business. This article is a good read for anyone that is still skeptical of the benefits of analytics in digital marketing. Getting Started with Analytics in Digital Marketing.

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8 Data-Driven Strategies to Improve Customer Engagement

Smart Data Collective

The information in this article can help improve customer engagements to your ecommerce business or other ecommerce interests. Data analytics tools help you assess your ROI across all of these platforms. Use analytics to maximize social media ROI. If you don’t know how to do these, don’t despair!