Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 92

Dashboards Metrics Marketing Key Performance Indicator 92

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

JANUARY 2, 2023

Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. Marketers can boost their ROI significantly by leveraging data analytics strategically to boost their rankings.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

FineReport

APRIL 3, 2024

These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights. Throughout this article, we’ll explore the importance of BI, data visualization, and dashboard tools in navigating intricate data landscapes. Evaluate the pricing structure against features and potential ROI.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Smart Data Collective

MAY 16, 2022

Proper consumer engagement strategies are vital factors that might determine how profitable your business becomes. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy?

Data-driven 137

Data-driven Strategy Big Data ROI 137

Darkhorse

APRIL 9, 2018

We’ll look at four in this article: insourcing, outsourcing, co-sourcing and crowdsourcing. There is no software that will magically give you analytics capability. There are also a number of new firms that specialize in analytics consulting. If done well, the ROI can be spectacular. You need to address all three.

Consulting 58

Consulting Cost-Benefit Machine Learning Analytics 58

Smart Data Collective

MARCH 21, 2019

The relevance of various metrics and tools and the way they fit carefully into your long-term strategy. It is important to make sure that you understand them and develop a top-down strategy. Eric Siu of Single Grain Marketing has elaborated on this further in his post Why Digital Marketing Analytics Matter To Your Business.

Marketing 78

Marketing Analytics ROI Metrics 78

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This article will discuss tips for encouraging comments on your Instagram posts.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. This is where data analytics is going to come in handy. We use tools to execute rather than create sales strategies. Companies spent $2.8

Sales 134

Sales Big Data Cost-Benefit Marketing 134