Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. Step 3: Click Search.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs.

Analytics 150

Analytics Slice and Dice KPI Metrics 150

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! Both the above attempts measure two minorities.

Analytics 96

Analytics Measurement Metrics KPI 96

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. One of my biggest learnings?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. No touching Google Analytics. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet!

IT 138

IT Measurement Marketing Metrics 138