Occam's Razor

MARCH 12, 2012

Is there anything in the analytics space that is so full of promise and hype and sexiness and possible awesomeness than "big data?" So what is big data really? As I interpret it, big data is the collection of massive databases of structured and unstructured data. No one quite knows.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

APRIL 13, 2015

Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. My hope is to aid in your persistent quest to deliver more impactful IABIs (Insights, Actions the leadership should take, Business Impact).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

MARCH 30, 2017

Perhaps you now see why I’ve pivoted my career to Storytelling with data over the last couple of years. :). The solution was to leverage real-time signals like bad weather, flight delays at 5,145 airports, and other such data, combine that with ML powered algorithms to automate ads and messaging in the proximity of local airports.

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. Remember: All data in aggregate is crap, segment or suck. It is that practice that I try to discern when I do job interviews.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

OCTOBER 24, 2016

Culture is a stronger determinant of success with data than anything else. Including data. People + Process + Structure] > [Data + Technology]. You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 6: Data-driven Attribution Modeling.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 10, 2016

. "Analysts" spewing data out left right and center, after spending so much time tagging and re-tagging and Google Tag Managering. A vast majority of us out there are data rich, information poor. : (. Most Analysts for ecommerce entities spend all their time with ecommerce data. Amazing, right? Lameness ensues.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Then you build a massive data store that you can query for data to analyze. Then I'm using data from the standard Days to Conversion report to limit who gets credit (no one beyond 27!).

Modeling 124

Modeling Metrics Data Quality Data-driven 124