Data Leaders Brief

Breaking Silos: Passive Consumption + Active Engagement FTW!

Occam's Razor

APRIL 30, 2018

Today something complex, advanced, that is most applicable to those who are at the edges of spending money, and thus have an intricate web of internal and external teams to deliver customer engagement and business success. It is rare that your company wins in these siloed existence. The Advertising Ecosystem: Passive Consumption.

Advertising

Advertising Metrics Measurement Insurance

Deliver Step Change Impact: Marketing & Analytics Obsessions

Occam's Razor

JANUARY 7, 2019

With an obsession with data-driven attribution, you are also solving for a portfolio rather than a silo. Most TV campaigns are sold and bought based on reach (GRPs FTW!). What meaningful content are you publishing, on and offline, to engage audiences before and after the BUY NOW (!) Super cool, super profitable.

Marketing Analytics

Marketing Analytics Marketing Analytics Strategy

Data Leaders Brief

Breaking Silos: Passive Consumption + Active Engagement FTW!

Deliver Step Change Impact: Marketing & Analytics Obsessions

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