Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports.

Reporting 122

Reporting Metrics Key Performance Indicator Optimization 122

Occam's Razor

MAY 14, 2012

A lot of digital analytics focuses on direct response (conversions, leads, etc.). But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! It is sad that we spend so little time on brand analysis, primarily because 1. Leveraging Google Insights for Search.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

JULY 23, 2012

and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. From what I understand, I would be creating a Web Analytic Report and giving my recommendations. What could be the other deliverable for a web analytic project?

Consulting 126

Consulting Analytics Reporting Measurement 126

Occam's Razor

OCTOBER 14, 2014

We are all blessed with more data than we know what to do with, and all for the price of a few lines of JavaScript added to your website. Own data benchmarks. Industry analyst data benchmarks. Competitor data benchmarks. Vendor data benchmarks. Own data benchmarks. So how can you use your own data?

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

SEPTEMBER 15, 2011

There is one difference between winners and losers when it comes to web analytics. Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. You’ll lead the work in this stop, in partnership with a “data person” if you have one. Finally we get to deal with data!!

Measurement 166

Measurement Marketing Modeling Key Performance Indicator 166

Occam's Razor

SEPTEMBER 20, 2010

Segment them in your data, the delightful numbers you see in your KPI's will show you why. You see if you don't implement your links properly the person shows up to your site without any tracking parameters and thus fail to help your web analytics tool to put that visitor in the right source bucket.

Analytics 122

Analytics Metrics Data-driven Reporting 122

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

OCTOBER 31, 2011

Data analysis is not easy. This blogpost is a collection of tips I share with my friends who are just starting out. Each tip is a "simple" mistake that is easily avoided. Each tip is a "simple" mistake that is easily avoided. But there is something fundamentally wrong about this analysis.

Statistics 130

Statistics Testing Reporting Key Performance Indicator 130

Occam's Razor

MARCH 30, 2017

It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Machine Learning | Analytics. Google Photos. Google Photos uses AI to solve this problem. Google Photos has to be able to recognize the content all on it’s own. AI | Now | Global Maxima. Humans took 2.5

Marketing Analytics 166

Marketing Analytics Marketing Analytics Deep Learning 166

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I'll share three advanced segments that I personally find to be of value in the process of moving from data to actionable insights. Total Visits.

Analytics 118

Analytics Reporting Measurement Data-driven 118

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. " The answer? And this one: A Primer On Web Analytics Visitor Tracking Cookies. Guess what? It's true! Makes sense right?

Metrics 106

Metrics Key Performance Indicator Reporting Measurement 106

Occam's Razor

SEPTEMBER 30, 2008

"Dear Avinash" is an occasional series where I share some of my answers that might benefit the greater ecosystem. One that focuses on presenting data, the second an approaching to analyzing trends. We make some reports that track month over month change and others with year over year change. Let's go.

KPI 68

KPI Key Performance Indicator Metrics Consulting 68

Occam's Razor

SEPTEMBER 29, 2009

If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data). You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps.

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. 1: Don't suck. Seems obvious.

Analytics 99

Analytics IT Statistics Metrics 99

Occam's Razor

APRIL 4, 2016

Here's something important I've observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data has simply exploded.

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

AUGUST 9, 2021

If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. You'll recognize now that that is true for almost everything you are reporting (if not everything). Predictive metrics!

Metrics 142

Metrics Analytics Key Performance Indicator Predictive Modeling 142

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. Have been doing analysis for a while, now where does my career lead me?

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

OCTOBER 16, 2007

I love Internal Site Search data. It is a amazing peek into customer intent, which usually is quite elusive in our normal clickstream data. I had first written about the wonders of site search analysis in a June 2006 post: Are You Into Internal Site Search Analysis? Look for your Internal Search Destination Pages report.

Analytics 101

Analytics Metrics Measurement Reporting 101

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Don't fragment data, don't forget higher order bits. The end result in all these cases is that data efforts come to naught.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Media Costs 2.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. Sources -> Contain -> Google, Bing, Yahoo! Back to our story. I hope you all find the answers to be of value. #1. s web master resources.]

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

JANUARY 21, 2009

How about this… Rather than measuring membership sign ups why not wait 30 days and look at the Recency report for Visitors that came to the site as a result of that campaign? This is the kind of analysis you'll do. Any Reporting Squirrel can report instant conversions. So they get another 500k memberships.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

Occam's Razor

AUGUST 11, 2015

Standard reports stink. Custom reports rock! Why would a report created for everyone work for the special someone that you are? Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). Social Media Performance Analysis. Seven more!

Reporting 158

Reporting Analytics Metrics Key Performance Indicator 158

Occam's Razor

MARCH 26, 2008

Part of me is glad because my book and the Trinity strategy and the Web Analytics 2.0 Identify what they should be using 4Q and then using your Web Analytics tools to measure success. Most people don't get budgets for web analytics because all they are focused on is measuring what happens during a small % of visits.

Measurement 121

Measurement Analytics Metrics Optimization 121

datapine

SEPTEMBER 4, 2019

Well-built, focused dashboards easily serve up summaries and reports of the BI that’s most critical to the organization. Exclusive Bonus Content: Download Data Implementation Tips! It helps managers and employees to keep track of the company’s KPIs and utilizes business intelligence to help companies make data-driven decisions.

Dashboards 263

Dashboards Analytics Key Performance Indicator Sales 263

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 At the end of one of my speaking engagements you come up and say " Thanks Avinash, that was really great, you've opened our eyes. " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything."

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Ravaging data. with the reports and features you can already access. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. I mean really use the tools. Poking and prodding.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. Yes, it does summarize data from many reports into one. Dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions. They are data pukes.

Dashboards 159

Dashboards Key Performance Indicator Snapshot Slice and Dice 159

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. Hence, I have been obsessed with encouraging you to get actual data to learn from. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World!

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

JUNE 8, 2006

We all agree that reporting is not analysis. Here is my personal point of view, a check list if you will, on what makes a great Web Insights Analyst (it is important to caveat that this is not me, I only wish I were this good, this is something I aspire to be) : # 10 You have used more than one Web Analytics tool extensively.

KPI 94

KPI Measurement Statistics Metrics 94

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 7: Redirects, be aware of them. #

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. For some answers, What is Avinash's typical day like? Hour-by-hour report please. :)? , We wonder why data people are not loved. :).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. Multi-Channel Attribution Analysis. ~ In Closing, Five Quick Tips/Reality Checks. " low.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. A vast majority of us out there are data rich, information poor. : (.

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!)

Analytics 141

Analytics Data-driven Strategy Consulting 141