Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. What should the focus of your work be? What should the focus of your work be? What level of performance indicates success or failure? Unfortunately a very tiny fraction of companies, or Analysts, want to put in this lifesaving effort up front.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MAY 21, 2007

It is perhaps a reflection of my belief that we already focus way too much on micro reporting on our websites, most of which is comprised of too much page level analysis. For my point of view on how to start your analysis please see this post: Getting Started With Web Analytics: Step One - Glean Macro Insights.]. [For

Measurement 90

Measurement Analytics Metrics Testing 90

Occam's Razor

JUNE 1, 2010

Surprising at so many levels right? There were no slides, no notes, just me up on the stage talking. I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. This year they were joined by senior Canadian government officials. Television.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Bounce rate is a beautiful way to measure the quality of traffic coming to your website. It is almost instantly accessible in any web analytics tool.

Metrics 120

Metrics Measurement Marketing ROI 120

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. Not impossible.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data!

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

In the last couple months I've spent a lot of time with senior level marketers on three different continents. A benchmark for you: In 2013 if 30% of your time, Ms./Mr. It is expensive from a systems/platforms/data processing/data reporting perspective. Small data. Some absolutely did not use data to do their digital jobs.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

NOVEMBER 2, 2015

Instagram allows you to express your creativity, and soak up expressions from others. Do the big gigantic numbers imply that your business should use these social media channels? If yes, should your participation be the same as regular humans? if your business should be on that network and 2. Big mistake.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167