Occam's Razor

APRIL 2, 2012

The red dots represent activity we would like to ensure we are measuring to 1) ensure we understand behavior, and 2) deliver insights that will influence our marketing and advertising… I spend a lot of time with CEOs and CMOs and when they talk about multi-channel attribution, they're invariably talking about MCA-O2S.

Modeling 152

Modeling Advertising Marketing Measurement 152

Occam's Razor

JANUARY 8, 2008

That's regardless of source: weather they use the religious truth from a Competitive intelligence tool or from their website web analytics solution. So far all your analytics program knows is when a page was requested, hence: Tp = N/A [Not Available]. Hence: Tp (Page 3) = 0 minutes (Since N/A!). Ts = 0 minutes.

Metrics 121

Metrics Measurement Analytics Reporting 121

Occam's Razor

AUGUST 9, 2010

The hardest nut to crack in any type of analytics is getting our decision makers (bosses, leaders, marketers) to take action based on data. It was not in the context of web analytics and yet I think it presents a solution to our problem. Time: 0:22:07 Distance: 6.74 Perhaps your web analytics dashboard.

Analytics 85

Analytics Dashboards Data-driven Metrics 85

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

OCTOBER 10, 2011

Update: Please see update #2 below, you can now easily measure what's recommended in this post.]. Up next, our second delightful metric… 2. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes. So why break the rule?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. 2 Solve for the Trinity. # 0 Ownership of web analytics: Business. Quick Summary: # 7 Go for the bottom-line (outcomes). # 1: Got Process? #

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

JULY 31, 2006

Shopping / web surfing is a delicate dance of come to see who we (the company) are, go to another site read reviews, then come to see our benefits, then to ask you wife it is ok for you to buy and then come purchase. In a complex multi page and multi link web environment how could you possibly measure “conversion rate by page”?

Analytics 115

Analytics Metrics Measurement Reporting 115

Occam's Razor

JUNE 7, 2017

You might be screaming that is not fair Avinash, the Zuck Death Spiral ensures that a tiny fraction of 6,462,977 are seeing Expedia’s posts! Here for example is a post on Twitter by Expedia: The numbers: 9 | 2 | 2. Here’s their Facebook page: 69 | 0 | 25. The Marketing < > Analytics Intersect.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

APRIL 23, 2012

This metric has been in every tool since we started torturing web server logs to measure hits (!). The web is littered with examples of this awfulness. Visitor Loyalty is not in every single report in your Digital Analytics tool. Page Views vs. Visitor Loyalty. Is there anything easier than measuring Page Views? News has them.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Organic reach on Facebook is now under 2% (and, that is ok, their call). My newsletter is called The Marketing < > Analytics Intersect. Please do sign up. Should you own or rent?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

NOVEMBER 2, 2015

I believe that every human with time to spare, and a connection to the web, should be on social media. if your business should be on that network and 2. AmR of their last few posts (as of Oct 30): 0, 2, 19, 2, 28. YouTube has 1.2 billion users (watching 6 billion hours of videos!). The benefits are numerous.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167