Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

DECEMBER 3, 2008

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. What would be your advice for me in terms of next steps for my career? Do some introspection.

Analytics 115

Analytics Consulting Metrics Reporting 115

Occam's Razor

APRIL 4, 2016

It does not matter how big NADA is and how many analysts they have – because accepting imprecise information will cause you to make career-limiting recommendations. Oh, and offline analytics? Great analysts get good at one of the most critical elements of our jobs: Timeliness. A million times worse. You can (should!)

Marketing 93

Marketing Strategy Analytics Reporting 93

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. Here we go.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

JUNE 6, 2011

I got an email the other day with this simple question: "How do break into the world of web analytics?" There is a ton of excitement about web analytics. I've said repeatedly that if I look into the next xx number of years Analyst is essentially a recession-proof job. The interest is not surprising.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. For some answers, What is Avinash's typical day like? We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Let's do this!

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

NOVEMBER 11, 2013

It's raison d'être : "Americans from all walks of life share the personal philosophies and core values that guide their daily lives." My professional career spans three countries: India, Saudi Arabia and the United States. You have to juggle these three distinct elements in your career/work.

Finance 166

Finance Marketing Strategy IT 166