Occam's Razor

FEBRUARY 7, 2011

Hence every once in a while I flip the tables and ask you for challenges you are facing. This past Monday I asked for your questions and you were kind enough to share some awesome questions. I'm going to try and answer all of them here. " and finally, the surprising "How can I possibly answer that?"

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

O'Reilly on Data

MAY 14, 2020

In reality, many candidate models (frequently hundreds or even thousands) are created during the development process. Research: Many organizations make the mistake of hiring brilliant people with a passion for research, then putting them in a proverbial room with little to no direction and expecting “innovation” to emerge.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

APRIL 21, 2014

Every once in a while I take a pause and answer your questions, your burning questions (!), about digital marketing and analytics. I'd requested you to submit questions on my Facebook or Google+ pages and am always delighted at the wide range of challenges you share. Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. A question with answers worth multi-million dollars.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravaging data.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

DECEMBER 3, 2012

These two questions have been sloshing around in my head for a little while. In a burst of inspiration (to help them) I created a diagnostic checklist that brings together a lot of my thinking into one simple question-and-answer process to quickly identify opportunities and gaps. Here are the questions that need answering: 1.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. Business Objectives: This is the answer to the question: "Why does your website exist?"

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Why not seek direct success indicators? Sounds better right?).

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

MAY 27, 2015

The web is dead. Mobile web is dead. The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). These are non-trivial questions to answer. But, answering them with immense thought and care is absolutely critical. Cookies are all we need!

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. Web Analytics 2.0. This blog post is about web analytics 2.0.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

JUNE 1, 2010

I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. My plan tonight is to present some thoughts on how to transform people and companies in the age of the Web, for about 15 minutes, and then address your questions. Internet Marketing.

Marketing 92

Marketing Measurement Advertising Metrics 92