Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. " and "look at my KPI it is awesomer than yours!" Explain why, hopefully you'll have rules you can apply and check if your Web Metrics are indeed KPI's! Key Performance Indicators! " and.

Key Performance Indicator 123

Key Performance Indicator Metrics KPI Measurement 123

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? What's awesome?

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

JANUARY 9, 2012

Awesome right? Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most web "analysts" remain glorified "data pukers" or glorified JavaScript taggers. 1 Customer expectations on the web are insane, will get super-insane.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Awesome, right? You'll find my Occam's Razor Awesomeness bundle there as well. That's ok.

Analytics 109

Analytics Metrics Reporting Strategy 109

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Key Performance Indicator Measurement Optimization 151

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. Couple of quick caveats: 1.

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

JULY 26, 2010

I am focused on what the site does because that is what my job title says: Web Analyst. The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. PALM: People Against Lonely Metrics]. So why not your metrics?

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " " That was a half-cheeky reply. No digital.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JUNE 1, 2010

I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. My plan tonight is to present some thoughts on how to transform people and companies in the age of the Web, for about 15 minutes, and then address your questions. Internet Marketing.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

OCTOBER 19, 2010

What is the first thing you want when you think about web analytics? recommending tools for the complete web analytics 2.0 to be awesome you are likely to use one from each category. Web Analytics 2.0. This blog post is about web analytics 2.0. As defined in my second book Web Analytics 2.0 Of course tools.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. And here it is… the manifesto… good luck… -Avinash.

Marketing 68

Marketing Analytics KPI Dashboards 68

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Don't open Google Analytics or Yahoo Web Analytics yet! Awesome, right? #3. How lame or awesome are their videos (you want to teach and pimp both at the same time)? We work very hard.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). The web is littered with examples of this awfulness.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. Number of Likes represents social awesomeness. It is a really good metric. Real-time data is life changing.

Marketing 166

Marketing Metrics Advertising Measurement 166