B2B, Behavioral Analytics and Reporting

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

OCTOBER 17, 2022

Most email marketers utilize behavior analysis. Most marketers assume behavior analytics are enough since they’re so valuable. This combination strategy is suitable for both B2B and B2C firms. For B2B businesses , form abandonment is a reality. It’s likely because this data is easy to access.

Marketing

Marketing Optimization Data Analytics Analytics

Spear phishing vs. phishing: what’s the difference?

IBM Big Data Hub

SEPTEMBER 20, 2023

Phishing is the most common cybercrime attack vector , or method; 300,479 phishing attacks were reported to the FBI in 2022. According to one recent report , spear phishing emails represented just 0.1 According to a report from Omdia, hackers craft convincing spear phishing emails after about 100 minutes of general Google searching.

B2B

B2B Behavioral Analytics Reporting Consulting

Data Leaders Brief

Email Marketers Use Data Analytics for Optimal Customer Segmentation

Spear phishing vs. phishing: what’s the difference?

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