article thumbnail

AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. Today the technology’s advanced capabilities encourage widespread adoption.

B2B 58
article thumbnail

Salesforce-Informatica acquisition talks falls through: Report

CIO Business Intelligence

That the talks about the deal had come to a close was reported by The Wall Street Journal (WSJ) and Reuters , citing an anonymous source. On April 12, when WSJ reported about the acquisition , Informatica shares were trading at $38.48. billion with the inclusion of debt.

Reporting 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. For B2B companies, digital signage may not be the first thing that comes to mind when developing a marketing strategy.

B2B 114
article thumbnail

Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

VentureBeat reports that only 13% of companies are delivering on their big data strategies. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable.

article thumbnail

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

article thumbnail

ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

While eCommerce giants like Amazon transformed the B2C retail landscape, traditional channels continued to dominate in the B2B sector. However, as evidenced by a recent McKinsey report, the past several years have turned that upside down with an explosive growth in B2B eCommerce.

B2B 108
article thumbnail

Huawei Cloud named leader in emerging Asia-Pacific hybrid cloud market

CIO Business Intelligence

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

article thumbnail

ABCs of Data Normalization for B2B Marketers

However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

article thumbnail

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. Download the report to learn more! In fact, the majority of respondents agree—with 72.3%