IBM Big Data Hub

SEPTEMBER 6, 2023

In a May 2023 survey carried out by IBM and Momentive.ai , 67% of CMOs reported that they plan on implementing generative AI in the next 12 months and 86% plan to do so within 24 months. With the right generative AI strategy, marketers can mitigate these concerns. The journey starts with sound data.

Marketing 117

Marketing Strategy B2B Cost-Benefit 117

datapine

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. When you add up modern technology and a professional report tool , your reporting processes in the social realm will reap many rewards.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

APRIL 7, 2022

There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. Data analytics tools can be integrated with advertising platforms to help e-commerce companies optimize their marketing strategies. One of the biggest strategies that they are implementing stems from the use of ERP integration.

B2B 106

B2B Sales Big Data Cost-Benefit 106

CIO Business Intelligence

APRIL 17, 2024

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts. billion in 2022. MuleSoft, acquired by Salesforce in 2018 for $5.7

Cost-Benefit 126

Cost-Benefit B2B Marketing Enterprise 126

datapine

FEBRUARY 9, 2024

The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals. Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Cloudera

MAY 13, 2024

Natascha Lee, Head of Global Partner & Alliance Marketing – Natascha—a six-time winner of the Women of the Channel awards—boasts over 20 years of channel marketing experience across multiple B2B technology firms, including her time here at Cloudera. Learn more how Cloudera’s partner ecosystem can support your hybrid cloud journey.

B2B 94

B2B Marketing ROI Management 94

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

B2B 117

B2B Enterprise Sales Digital Transformation 117

CIO Business Intelligence

MAY 13, 2024

Corporate and IT strategy are one, and technology is the tool to deliver strategic objectives. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space. Other reports also highlight the strong CEO interest in AI. Business IT Alignment, Digital Transformation, IT Strategy

IT 129

IT Digital Transformation ROI Strategy 129

Smart Data Collective

NOVEMBER 20, 2022

They can operate as a marketing department, provide strategies and direction and act as a consultant to any marketing decisions being made by a company. In comparison to a B2C marketing agency, a manufacturing marketing agency or a B2B marketing agency has a longer sale cycle in which benefits emerge gradually. Long term sales.

Manufacturing 134

Manufacturing Marketing Data Analytics Analytics 134

IBM Big Data Hub

JANUARY 23, 2024

Preferred supplier programs with well-negotiated contracts and prices, in sync with key business strategies, can enhance the delivery of goods and services—and, as important, customer satisfaction. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy.

B2B 91

B2B KPI Measurement Optimization 91

CIO Business Intelligence

SEPTEMBER 23, 2022

Did you know that evaluating, selecting, and purchasing B2B software can be a long cycle with an average of 3-6months being the minimal time spent on this process? If this resonates with you and your organization, park your worries, and look for ‘Cloud Provider Services’ in vSphere console.

B2B 87

B2B Software Strategy Reporting 87

AWS Big Data

JULY 13, 2023

This allows for transparency, speed to action, and collaboration across the group while enabling the platform team to evangelize the use of data: Altron engaged with AWS to seek advice on their data strategy and cloud modernization to bring their vision to fruition. Athena exposes the content of the reporting zone for consumption.

Optimization 92

Optimization B2B Data Quality Sales 92

Smart Data Collective

OCTOBER 17, 2022

Using data analytics help your email marketing strategies succeed. Like any other marketing strategy, you must measure email performance. Incorporate the following four data analytics strategies into your email marketing campaigns for improved results: 1. Strategies for email marketing segmentation. Segmentation.

Marketing 119

Marketing Optimization Data Analytics Analytics 119

Smart Data Collective

MAY 19, 2022

More companies are using data analytics and AI to optimize their marketing strategies. You can use their sophisticated analytics dashboard to improve your marketing strategies. However, there are other ways to use big data to get the most of your LinkedIn marketing strategy. You want to look at the data in your reporting panel.

Data Analytics 140

Data Analytics Analytics Big Data Advertising 140

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Dive into Mobile Reporting and Analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141

Smart Data Collective

APRIL 4, 2021

They are meant for the sales team, so that they can efficiently improve their sales management strategy. In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. Reports and Analytics.

Data-driven 94

Data-driven Marketing B2B Big Data 94

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 10, 2015

No standard reports you can just go grab once you update your site code to analytics.js. Because you can do anything with the platform's features, how does one show specific reports/possibilities? The former can be as simple as this: The reports that you'll see will depend on the the data you've sent into GA.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

CIO Business Intelligence

FEBRUARY 20, 2023

To earn this cert, candidates should know how to maintain and modify Sales Cloud and Service Cloud applications; manage users, data, and security; and construct dashboards, reports, and workflows. Prerequisites include earning Salesforce Application Architect certification (see above).

Consulting 64

Consulting B2B Cost-Benefit Sales 64

IBM Big Data Hub

JUNE 30, 2023

80% of manufacturers report MRO asset management in their facilities needs improvement 60% of construction companies admit their industry is behind when it comes to adopting digital technology 5 ways the industrial sector can improve its supply chain resiliency 1. This equipment is critical to expanding capacity for chip production.

Consulting 70

Consulting Cost-Benefit Manufacturing B2B 70

Smart Data Collective

DECEMBER 18, 2020

It offers savings of up to 90% on international calls, 75% on operational costs , 40% on local call bills, and 30% on phone bills – as reported by Finances Online. IBM’s Security Intelligence report has confirmed that specially designed SIP messages have the potential to create connectivity spikes.

Technology 114

Technology Cost-Benefit B2B Finance 114

Cloudera

AUGUST 6, 2021

Strategy and culture are core components of a data driven organization . Any article on what it means to be “Data Driven” makes references to Data Strategy, Data Culture and Decision Culture. Data Strategy. One of the most important factors influencing Data Strategy is an organization’s cloud strategy.

Data-driven 104

Data-driven B2B Data Strategy Strategy 104

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools also have a feature for reporting on fundamental metrics. Companies can build their AI strategies with the help of this information, following the actions that were the most successful to make a sale. B2B companies develop long-lasting relationships with their partners. Develop a strategy.

Marketing 138

Marketing Sales Metrics Machine Learning 138

Alation

MAY 11, 2023

Culture is critical Undoubtedly, our product is a core reason for the continued success of the company, and analysts like BARC have named Alation’s Data Intelligence Platform a market leader in, for example, the BARC Score Data Intelligence Platforms Report. As CMO, David will oversee our global marketing strategy. Meet us in London!

B2B 52

B2B Finance Data Governance Marketing 52

Cloudera

OCTOBER 19, 2022

However, while the promise of the cloud remains essential — not just for data workloads but also for network virtualisation and B2B offerings — the sheer volume and scale of data in the industry require careful management of the “journey to the cloud.”. The hybrid future outlines the need for a hybrid, multi-cloud data architecture.

Optimization 78

Optimization Data Architecture Data Governance Digital Transformation 78

IBM Big Data Hub

SEPTEMBER 20, 2023

Phishing is the most common cybercrime attack vector , or method; 300,479 phishing attacks were reported to the FBI in 2022. According to one recent report , spear phishing emails represented just 0.1 Spear phishing attacks employ several strategies that make it more difficult to identify and more convincing than bulk phishing attacks.

B2B 101

B2B Behavioral Analytics Reporting Consulting 101

Jet Global

MAY 14, 2021

R Ray Wang has moved up a notch in ranking since our 2020 report. Wang has held executive roles in product, marketing, strategy, and consulting at companies such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst & Young, Personify, and Johns Hopkins Hospital. Twitter followers : 133,900. LinkedIn Followers : 20,309.

Consulting 97

Consulting Manufacturing B2B Sales 97

CIO Business Intelligence

APRIL 7, 2023

It also includes either family businesses that produce some market value without being registered, or, more broadly, underground production carried out by registered businesses that may not be reported to the authorities in order to avoid regulation or taxation, or because they’re simply illegal.

Management 96

Management Digital Transformation B2B Marketing 96

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. 6) Smart and faster reporting. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

bridgei2i

FEBRUARY 21, 2020

Whether it’s fraud prevention in financial services, market spend optimizations in manufacturing, predicting strategies with due competitive intelligence in sales, or supply chain optimization, AI through deep learning gives you an advantage over your competition because of the increased amounts of actionable data and a lower barrier to entry.

IoT 83

IoT Analytics Deep Learning B2B 83

Alation

MAY 11, 2023

Culture is critical Undoubtedly, our product is a core reason for the continued success of the company, and analysts like BARC have named Alation’s Data Intelligence Platform a market leader in, for example, the BARC Score Data Intelligence Platforms Report. As CMO, David will oversee our global marketing strategy. Meet us in London!

B2B 40

B2B Finance Data Governance Marketing 40

Occam's Razor

MAY 2, 2017

The very best analysts are comfortable operating with ambiguity and incompleteness, while all others chase perfection in implementation / processing / reports. I usually ask them back: What are you trying to get done with your digital strategies ? Focus on what’s actually important from a strategy perspective.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

JUNE 22, 2022

KPI targets are short-term performance measurements used by businesses to track the progress of their strategies towards achieving general goals. With the help of KPI reports , all of these targets can be visualized together to get a complete picture across departments. What Are KPI Targets? Benefits Of Setting KPI Targets & Goals.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Jedox

APRIL 23, 2020

This includes encompassing territory planning, quota planning, calculation of sales compensation, publishing commission statements, sales forecasting, commission accruals, management reports and analytics. According to Gartner’s 2020 SPM report, 40% of B2B companies with over 100 salespeople will have an SPM solution in place by 2022.

Sales 52

Sales Management B2B Dashboards 52

Jet Global

FEBRUARY 5, 2024

W ith a n advanced operational reporting solution that delivers proper data analysis , you can put your best foot forward. Yet, inaccurate reporting due to unreliable or outdated data within SAP can paint a misleading picture. Your SAP system holds the key to both understanding and reducing your carbon footprint.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. This strategy by businesses lead to what I now call the Zuck Death Spiral. Why is this reality not smacking some sense into your marketing strategy? The Promise of Marketing Utopia.

Advertising 162

Advertising Marketing B2B ROI 162