Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. It lays a core foundation necessary for business planning.

Marketing 113

Marketing Data Analytics Key Performance Indicator Analytics 113

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ?

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Not only do we puke out a lot of data to every breathing human up and down the chain of command, we treat every bit of data with equal importance. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. 3) Online Advertising Performance. If you choose to invest money to advertise online, you also need to track how it performs.

Reporting 280

Reporting Marketing Advertising Metrics 280