Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. It lays a core foundation necessary for business planning.

Marketing 110

Marketing Data Analytics Key Performance Indicator Analytics 110

Smart Data Collective

NOVEMBER 29, 2021

Data analytics has become a very important element of success for modern businesses. Many business owners have discovered the wonders of using big data for a variety of common purposes, such as identifying ways to cut costs, improve their SEO strategies with data-driven methodologies and even optimize their human resources models.

Data Analytics 110

Data Analytics Analytics Big Data B2B 110

AWS Big Data

NOVEMBER 29, 2023

Modernizing analytics for scale, performance, and reliability “Our migration from legacy on-premises platform to Amazon Redshift allows us to ingest data 88% faster, query data 3x faster, and load daily data to the cloud 6x faster.

Data Warehouse 103

Data Warehouse Data Lake Analytics Machine Learning 103

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

BizAcuity

FEBRUARY 15, 2019

With more and more information became readily available online in the mid 2000s, companies started taking advantage of it by leveraging big data analytics. Some businesses in 2003 started using predictive analytics generating an average Return on Investment or ROI of 145% as per the study that was undertaken by IDC.

Sales 67

Sales Analytics B2B ROI 67

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

FEBRUARY 4, 2020

Keep in mind that a metric like your CTR (click-through-rate) or the number of sessions should be understood in their globality, and not an absolute truth: increasing them will not systematically generate more profit or rise the ROI (return on investment) displayed on this dashboard. 3) Online Advertising Performance. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MARCH 10, 2015

You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Overtime, in this case, the blue should grow allowing you to understand customer behavior more optimally. You can now do both. There is a lot more. So, how does this work?

Strategy 151

Strategy Analytics Measurement Business Analysis 151