CIO Business Intelligence

FEBRUARY 20, 2023

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. Administrators can earn additional certifications for app building, CPQ (configure price quote), and business analysis (see below).

Consulting 69

Consulting B2B Cost-Benefit Sales 69

Occam's Razor

MARCH 10, 2015

In a Q&A after a keynote a couple of years ago, I was asked: " When will traditional business analysis subsume the web analytics silo? " " My reply: " All business will ultimately be digital, so, if anything, web analytics will subsume business analysis! " Business analysis.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. How smart is their digital marketing strategy? What I try to probe, without talking to anyone at the company, is how savvy the company is in digital marketing.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

SEPTEMBER 21, 2015

The Directors, the Marketers, the Optimization employees and our resident social media gurus. You've done lots of deep dive analysis (hence v1.0 You understand a good amount of how this area of marketing works, you understand the company's goals. All, very good discussion about the business, and not the data.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160