Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. It is a vital to any company that wants to succeed in all but the least competitive markets. Big data and business intelligence are essential. B2B business, in particular, brings a unique set of challenges that B2C companies don’t face.

Data Strategy 126

Data Strategy B2B Strategy Big Data 126

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Smarten

AUGUST 25, 2022

But the useful life of a software solution and the breadth and depth of its overall value can often fall short of expectations for return on investment (ROI) and total cost of ownership (TCO). ‘By Half of all B2B collaboration happens through APIs. Reduce time to market and stay ahead of the competition!

B2B 52

B2B ROI Software Cost-Benefit 52

CIO Business Intelligence

FEBRUARY 7, 2024

agrees that APIs remain relevant in today’s tech landscape, especially for B2B connections. “In We must address the value proposition, who the target user is, what the alignment with the business objectives is, and how APIs can be marketed and monetized, if possible,” he says.

Business Objectives 118

Business Objectives Cost-Benefit Strategy Data-driven 118

AWS Big Data

NOVEMBER 29, 2023

Amazon Redshift made it simple and cost-effective to efficiently analyze large volumes of data using existing business intelligence tools. Sunaina AbdulSalah leads product marketing for Amazon Redshift. She has a deep background in marketing and GTM functions in the B2B technology and cloud computing domains.

Data Warehouse 99

Data Warehouse Data Lake Analytics Machine Learning 99

datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Experience the power of Business Intelligence with our 14-days free trial! Why Is Business Intelligence So Important?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

MARCH 23, 2010

In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Most case studies were at best from tangential businesses. 100% of the time the companies did not have the priorities that our business was currently executing, neither were they driving towards the same outcome.

Analytics 118

Analytics Consulting Metrics Experimentation 118