Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) Implement Cross-Device Tracking.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? From all my experimentation I've found that taking out the last channel (whichever one it is) causes a material impact on the conversion process, so it gets a "good amount of credit." Then Experimentation.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. The Shipping Cost is described as "flat rate repair shipping cost."

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214