B2B, Cost-Benefit, Marketing Analytics and Measurement

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics

Marketing Analytics Marketing Analytics Measurement

Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

Cloudera

AUGUST 27, 2021

The organization was locked into a legacy data warehouse with high operational costs and inability to perform exploratory analytics. Its initial step in the pursuit of a digital-first strategy saw it turn to Cloudera for a more agile and cost-effective data storage infrastructure. A telco undergoing digital transformation.

B2B

B2B Digital Transformation Cost-Benefit Big Data

Data Leaders Brief

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Data Impact Award Spotlight and Update on 2020’s Industry Transformation Winner: Telkomsel

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