Dear Avinash: Your Digital Marketing + Analytics Challenges Answered
Occam's Razor
APRIL 21, 2014
Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. But they don't realize the cost.
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