Smart Data Collective

SEPTEMBER 6, 2020

Essential Benefits of Big Data in Ecommerce Applications. Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. B2B companies have been on the internet for years.

B2B 109

B2B Data Analytics Analytics Cost-Benefit 109

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. Link to item 6 on slide 27 is broken, [link] , for Dashboard to measure business impact, can you provide a current link? – Yes.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). . ~ our measurement strategies 2. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214