bridgei2i

MAY 19, 2021

Today the power of harnessing data is immense, and GICs are investing extensively in driving efficiencies through automation. And a lot of key agenda is being driven from these centers. So, over the last 15 years or so, I’ve been mostly in B2B marketing. And therefore, a lot of Central excellence is coming up.

Enterprise 75

Enterprise Digital Transformation Cost-Benefit Marketing 75

datapine

MARCH 18, 2020

Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.)

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MAY 2, 2017

The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. Remember: All data in aggregate is crap, segment or suck. Hence, I elevated Bounce Rate to a KPI (something I advice against almost always).

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141