B2B Data-driven Metrics ROI 
Smart Data Collective
JANUARY 5, 2021
We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. These are all great reasons to use big data in marketing.
Occam's Razor
MAY 2, 2017
The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. There is no golden metric for everyone, we are all unique snowflakes! :). It is that practice that I try to discern when I do job interviews.
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Occam's Razor
JANUARY 6, 2010
We all have a tendency of getting caught in a rut, using the same tool to do the same things and spew forth the same data. Before all the excitement of the new year wears out, here are five simple things I would love for you to try so that your company will have a glorious truly data driven 2010! #1: 1: Don't suck.
Occam's Razor
JANUARY 24, 2011
The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Surely not using horrible metrics like Page Views, right? Not through data pukes. Try these techniques. #1:
AWS Big Data
JUNE 30, 2023
Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.
datapine
MARCH 18, 2020
Getting your socially-driven affairs in order can seem like an impossible feat, but with social media reporting, you will be able to gain the insights you need to attain the results you deserve. A social media report offers a means of extracting value from data based on various social networks (Facebook, Twitter, LinkedIn, YouTube, etc.)
bridgei2i
MAY 19, 2021
Today the power of harnessing data is immense, and GICs are investing extensively in driving efficiencies through automation. And a lot of key agenda is being driven from these centers. So, over the last 15 years or so, I’ve been mostly in B2B marketing. And therefore, a lot of Central excellence is coming up.
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