Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 109

B2B Data-driven Marketing Strategy 109

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am out of breath!

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 15, 2014

In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. When you analyze the data in Google Analytics (or Adobe or WebTrends or Webtrekk), this data will be in your Campaigns folder waiting for you to some pretty magnificent analysis.

Metrics 141

Metrics Reporting Analytics Marketing 141