B2B, Data mining and ROI - Data Leaders Brief

10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

JUNE 29, 2022

In fact, a recent study by the Direct Marketing Association showed that email marketing produces an average return on investment (ROI) of $44 for every dollar spent. You can get even more value from email marketing if you leverage data strategically. Yo can use big data to make this easier. Test, Test, Test.

B2B

B2B Data-driven Marketing Strategy

6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

MAY 19, 2022

Data Analytics Can Improve the Performance of Your LinkedIn Advertising. It is well known that LinkedIn is built on big data. LinkedIn is essential for any business focusing on B2B outreach or trying to reach decision-makers in other organizations. This creates a lot of advantages for its advertisers.

Data Analytics

Data Analytics Analytics Big Data Advertising

Data Leaders Brief

10 Essential Data-Driven B2B Email Marketing Strategies

6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

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