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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. How to Use Data to Improve Your Email Marketing Strategy. Test, Test, Test.

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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies. What Are the LinkedIn Audience Targeting Options?