CIO Business Intelligence
APRIL 6, 2022
He added: “The strategy around cloud is not ROI on a case-by-case basis. Jackson, CEO of GlobalNet and the host of Digital Transformers. Finally, in a glimpse at what’s to come, learn the hottest cloud-native software development trends from InfoWorld senior writer Serdar Yegulalp and Group Editor for UK B2B Scott Carey.
Smart Data Collective
NOVEMBER 29, 2021
You can look at successful events and the ROI they brought in for the companies hosting them. You will be able to see which approaches have been best for these event hosts in the past. However, you are going to need to make sure that you know what you want to get out of your event in the first place.
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Smart Data Collective
SEPTEMBER 6, 2020
Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel.
bridgei2i
MAY 19, 2021
In this episode of the AI to Impact podcast, host Venkat Subramanian engages in a stimulating discussion with Sid Banerjee on his early corporate experience of driving growth and innovation at Global In-house Centers (GICs). So, over the last 15 years or so, I’ve been mostly in B2B marketing. Listening time: 24 minutes.
Occam's Razor
APRIL 25, 2011
It does not matter if you are a Church solving for the ultimate conversion, a B2B business solving for an 18-month sale, a non-profit targeting volunteers and donations, or a humble blog solving to change the world. Example: Spending $50,000 on building links when you can't measure ROI." Embrace economic value.
Occam's Razor
MAY 2, 2017
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! There you are.
datapine
MARCH 18, 2020
By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Primary KPIs: Number of Fans. Follower Demographics.
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