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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. With it, you can measure your key performance indicators quickly and more objectively than traditional methods. Drive Marketing Technology And Digital Transformation.

Marketing 111
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How to Be Successful in Software Sales: 6 Tips from Tim O’Neil, CRO at Alation

Alation

Organizations today are eager to solve their data governance, analytics, digital transformation, and other data challenges, and Alation can clearly help. Customer references are always a great resource for salespeople, especially in B2B enterprise sales. Let Happy Customers Sell It for You.

Sales 52
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CEOs’ top priorities for IT leaders today

CIO Business Intelligence

The study identified the top CEO priorities as, among others, leading digital transformation, reducing security risk, strengthening collaboration with executive colleagues, and implementing AI. That work also ties into another CEO priority: growth as the company competes in both the B2B and B2C space.

IT 127