Smart Data Collective

MARCH 14, 2022

The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). Keep track of performance using key performance indicators. What does SaaS stand for?

Modeling 99

Modeling Analytics Sales Key Performance Indicator 99

Occam's Razor

MAY 2, 2017

People ask me this seemingly simple question all the time: What Key Performance Indicators should we use for our business ? and tell you what are the best key performance indicators (metrics) for them. The metrics you elevate to Key Performance Indicators rarely stay there forever – that would be suicide.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

FEBRUARY 4, 2020

Using the right marketing KPIs (key performance indicators) is a good start – what is now left is finding a way to organize it all in a way that makes sense and brings value. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JULY 22, 2013

Or, if you prefer, picking the wrong key performance indicators. Rather than gauging success with Do metrics, you should use the amount of interactions they have with your ads. For example, if you take over the YouTube home page Roadblock , judge success by the number of people who interacted with it. Go, win big.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

OCTOBER 24, 2016

It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 3, 2014

If you are a B2B company, checkout Cisco's social efforts. Here are the key performance indicators you would use to measure the success of every single effort outlined in the nine step reach, build and engage marketing framework for YouTube… For mastheads ads we are simply doing TV.

Marketing 149

Marketing Analytics Advertising Measurement 149