Smart Data Collective

NOVEMBER 26, 2021

Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies. Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Make Smarter Decisions and Meet Your KPI.

Marketing 113

Marketing Data Analytics Key Performance Indicator Analytics 113

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? How do you optimize those teams?

Enterprise 75

Enterprise Digital Transformation Cost-Benefit Marketing 75

datapine

FEBRUARY 4, 2020

Usually, reports are done on an annual, monthly, weekly or daily basis, but sometimes you need to create an ad-hoc, KPI report for a particular purpose. 2) Marketing KPI Report. This report example gives a good overview of the most important marketing KPIs in a single glance: costs and revenue stats. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Hence, I elevated Bounce Rate to a KPI (something I advice against almost always). B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141