Occam's Razor

APRIL 25, 2011

Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth. all stink worse than Amorphophallus Titanum. How can you not love that?

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

SEPTEMBER 21, 2015

Avoid complex visualizations – they get in the way! My goal is that you'll learn a set of filters you'll use as you think about the best ways to create your stories, however you choose to tell them with whatever visual output you most love. Avoid complex visualizations – they get in the way! Teddy ready?

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) Depending on the specific use-case and what kind of metrics you want to track, the reporting process for various social channels will be different. Choose the right metrics. What Is A Social Media Report? over various time frames.

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

FEBRUARY 4, 2020

While your keyboard is burning and your fingers try to keep up with your brain and comprehend all the data you’re writing about, using an interactive online data visualization tool to set specific time parameters or goals you’ve been tracking can bring a lot of saved time and, consequently, a lot of saved money. Structure your metrics.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 30, 2013

Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others. Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. And you have!). People and companies.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. The Pay-per-click (PPC) & Search Engine Marketing (SEM) dashboard lets you deep dive into key metrics by campaigns, assets, ad formats, landing pages, and device types to better gauge performance.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. It does not matter if you are are B2B or B2C. They are all things I love and have repeatedly asked you to care for.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

DECEMBER 9, 2013

Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. If you open your copy of Google/Adobe Analytics or CoreMetrics or Webtrekk you'll notice that every single report has a gigantic number of metrics in it. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Inform Me.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). I believe it has to do with choosing the wrong success metrics. Because the consideration stage matches your marketing, which in turn matches the metric.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). Index Value Metric. Funnel Visualization. Index Value Metric. Funnel Visualization. See how it looks. Keyword Tag Clouds.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

NOVEMBER 18, 2014

Like a vast majority on planet Earth, I love data visualizations. A day-to-day manifestation of this love is on my Google+ or Facebook profiles where 75% of my posts are related to my quick analysis and learnings from a visualization. Data visualized is data understood. But for a visual person like me, this is the ah-ha moment.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

AUGUST 12, 2013

Combine that with the excellent multi-channel conversion visualize (in the Overview section) and you have yourself a view of your marketing that will freak you out. You can visualize the impact of applying three models at one time. There is a free tool inside Google Analytics called Model Comparison Tool. It is sweet.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. You have two sub-choices to get your Search Click Share metric. . #1: Content Creation – Content Consumption Balance Analysis. Content marketing is all the rage, as you are well aware of.

Marketing 135

Marketing Statistics Strategy Consulting 135

Occam's Razor

DECEMBER 3, 2012

Check out any B2B, B2Q, M2Z brand. Use those metrics to optimize your social existence. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. I mention CPG because of all other types of businesses in the world they should have something interesting to say! Don't stop there. Or the fantastic Red Bull.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 20, 2012

Great visualizations and really great data. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. While at Compete I can also dig into a whole bunch of metrics like Visits, PageViews, udience segmentation, and so much more. Here I particularly like to look at a metric I call "share of search."

IT 138

IT Measurement Marketing Metrics 138

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. The last in our rundown of the top benefits of business intelligence and analytics is related to data management and visualization.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

AWS Big Data

DECEMBER 21, 2023

Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. smava decided to use Tableau for business intelligence, data visualization, and further analytics. Future vision For the future, smava plans to continue to optimize the Data Platform based on operational metrics.

Data Lake 87

Data Lake Data Warehouse B2B Data-driven 87