datapine

NOVEMBER 19, 2019

Internal comms: Computer vision technology can serve to improve internal communication by empowering employees to perform their tasks more visually, sharing image-based information that is often more digestible and engaging than text-based reports or information alone. Artificial Intelligence (AI).

Technology 279

Technology Internet of Things IT IoT 279

Occam's Razor

AUGUST 11, 2014

Data above is for a B2B website with no ecommerce. You can use the standard Channels report, or you can create a custom report. I'll show just the standard reports directly from GA for rest of this post. Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Sisense

APRIL 22, 2021

Years ago, wasting hours with spreadsheets and calculators to find trends and do statistical analysis was the best you could get. Every Monday, teams lost at least a full day producing reports. Renato made the calculation: 8 hours a week multiplied by all managers was equal to 900 hours a week spent on the reports.

Management 52

Management Dashboards Analytics Cost-Benefit 52

Smart Data Collective

MAY 19, 2022

When it comes to B2B business, considering the prospect’s organization and what it offers, as well as its vendors and online presence, can assist salespeople in interacting with them effectively. Would you like to make your financial reporting more efficient? Do you have an online shop?

Sales 134

Sales Big Data Cost-Benefit Marketing 134

datapine

NOVEMBER 15, 2022

However, depending on who you are or to who you address your report to, product analytics metrics might vary: at the end of the day, stakeholders care about cash but the PM wants to figure out how customers are interacting with the product. Product KPIs can be related to user requirements, size, quality, product growth, or user comfort.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

JULY 1, 2013

Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Perhaps you are skeptical. I understand.

Marketing 135

Marketing Statistics Strategy Consulting 135

Andrew White

JANUARY 9, 2022

For example I would argue that most organizations that report their carbon footrest are not doing it consistently and nor are they doing it correctly. This was not statistic and we have not really explored this in any greater detail since. Here is the 2021 report: What Are Must-Have Roles for Data and Analytics? That is the key.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

NOVEMBER 15, 2010

Reports to look at, KPIs to evaluate, inferences to make. It's as if they have never seen a report with Visits & Conversions before. Go to the B2B dancing monkey video (what!). Traffic Sources Report. The report I'll look at is the standard Visitor Loyalty report. Let's go!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

OCTOBER 24, 2016

They base all computations in their standard reports on an awfully silly thing called last-click. Because the above picture actually looks like this… Suddenly most of your standard Adobe and Analytics reports are more than lying to you about the effectiveness of your marketing investments. I love this report.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 6, 2011

Web Analytics Data Reporters (99% of their effort is taking in requests and working with above folks and simply regurgitating data out). But if you don't have any exposure to Statistics then I strongly encourage taking an evening / part time course in Statistics 101. Worked hard. Both things got fixed astonishingly quickly.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

SEPTEMBER 21, 2015

The difference between a Reporting Squirrel and Analysis Ninja? Do you see how far away a Reporting Squirrel's job is from that of an Analysis Ninja? We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Part of it fueled by some Consultants.

Analytics 118

Analytics Consulting Metrics Experimentation 118