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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Using data analytics help your email marketing strategies succeed. Data Analytics’ Importance in Email Marketing. Like any other marketing strategy, you must measure email performance. Behavioral Information includes understanding the audience’s interest and interaction with your email. Segmentation.

Marketing 120
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10 projects top of mind for IT leaders today

CIO Business Intelligence

The CIO position has morphed since its inception 40 years ago, shifting from a nuts-and-bolts techie job to an increasingly business- and strategy-focused executive role. Although AI, machine learning, and generative AI — the more recent entrant in the space — are not new, they are becoming more mature, mainstream technologies.

IT 138
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Your Modern Business Guide To Data Analysis Methods And Techniques

datapine

Trimming the informational fat is one of the most crucial methods of data analysis as it will allow you to focus your analytical efforts and squeeze every drop of value from the remaining ‘lean’ information. Integrate technology. A data analytics methodology you can count on. Build a data management roadmap.

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The changing face of cybersecurity threats in 2023

CIO Business Intelligence

Website spoofing takes advantage of naïveté, fooling everyday users who think they are interacting with brands they know and trust. Prevention: In the age of Bring Your Own Device (BYOD) and remote work, preventing data exfiltration needs a comprehensive, well-rounded data security and governance strategy. Cybercrime, Security

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The Evolution of Access Management in IAM

CDW Research Hub

IT security strategy as a framework of business procedures, policies, processes and technologies that manage user identities and access. Just as importantly, it provides access to your customer behaviors through data collection while customers interact with those sites. IAM is critical to an organization’s successful.