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When CX and EX collide: technology strategies for a new era of working

CIO Business Intelligence

Our 2023 Global Customer Experience Report notes that, in the context of CX, EX has emerged as the top C-suite priority, with the spotlight mainly on technologies that enable and empower employees and raise efficiency levels. Today, these different worlds have collided, and it’s the best thing that could have happened.

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Operational technology systems require a robust Zero Trust strategy in 2024

CIO Business Intelligence

Cyberattacks on operational technology (OT) systems are rapidly rising. This, coupled with the difficulties in operating excessively complex systems creates exponential risk from threat actors, often with the threats outpacing the ability of the technology teams to prevent attacks.

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Commerce strategy: Ecommerce is dead, long live ecommerce

IBM Big Data Hub

In today’s dynamic and uncertain landscape, commerce strategy—what we might formerly have referred to as ecommerce strategy—is so much more than it once was. Commerce is a complex journey in which the moment of truth—conversion—takes place. Experience is the North Star of conversion.

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10 cloud strategy questions every IT leader must answer

CIO Business Intelligence

Although some continue to leap without looking into cloud deals, the value of developing a comprehensive cloud strategy has become evident. Without a clear cloud strategy and broad leadership support, even value-adding cloud investments may be at risk. And it’s never too late for CIOs to reassess their cloud strategies.

Strategy 145
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How CIOs can unite sustainability and technology

CIO Business Intelligence

As technology continues to take a larger role in corporate sustainability practices, CIOs can play a key role in driving both business value and environmental, social, and governance (ESG) performance. In fact, creating and implementing a comprehensive sustainable technology strategy must now be the core mission of a purpose-driven CIO.

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Types of business strategy

IBM Big Data Hub

In today’s business environment, regardless of the product or service, leaders must develop a well-honed business strategy. A successful business strategy must clearly define an organization’s objectives, decision-making processes and long-term business goals.

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Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Customer retention today requires a mix of human operational discipline, human ingenuity, and technological applications, especially artificial intelligence (AI).