Smart Data Collective
JUNE 25, 2021
Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. It acts the same as a car’s dashboard.
Occam's Razor
MARCH 30, 2017
It’s implications are far and wide, even in the narrow scope that I live in (marketing, analytics, influence). Most humans employed by companies were unable to access data – not intelligent enough or trained enough or simply time pressures. So, we have an army of glorified data regurgitators. AI | Now | Global Maxima.
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Smart Data Collective
JULY 11, 2022
We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data. Content marketing. Remarketing.
datapine
MAY 9, 2019
“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.
AWS Big Data
JUNE 27, 2023
We chose Amazon QuickSight because it gave us dynamic and interactive dashboards embedded in our application, while saving us money and development time. Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution.
Jen Stirrup
JANUARY 2, 2020
I have added some guidelines for using Power BI with marketing and sales data. These are general principles, and I hope it’s useful to people who produce business intelligence dashboards in these areas. Introduction to Microsoft Data Platform Analytics. Overview of Analytics for Marketing.
Smart Data Collective
MARCH 30, 2022
They can use data on online user engagement to optimize their business models. They are able to utilize Hadoop-based data mining tools to improve their market research capabilities and develop better products. Companies that use big data analytics can increase their profitability by 8% on average.
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