Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. Here's why… Real-time data is very expensive. It is expensive from a systems/platforms/data processing/data reporting perspective. PPS: I've mentioned one exception in the past.
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